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As a profitable business owner or executive your leadership is tested most when “it” hits the fan. When the investigative reporter or a major publication or network news magazine is interviewing you about an adverse issue, you’ve more than your average media training and quick practice appointment. You need to prepare as even though you are in order to be war.
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One such resource can be an industry trade magazine. Whether online or in print, may help your organization. Here are five reasons why they will help you right now.
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